In today’s fast-paced business environment, efficient technology adoption is paramount for organizational success. This case study highlights the journey of a multi-industry corporation in Latin America, with 45,000 employees, that sought to enhance the adoption of its Enterprise Resource Planning (ERP) system and uncover opportunities for process optimization. By leveraging advanced Organizational Network Analysis (ONA) and empowering informal leaders, the corporation achieved remarkable results.

Identifying Informal Leaders with Organizational Network Analysis

The first step in this transformation was to leverage active Organizational Network Analysis (ONA), consisting in an online survey that mapped informal interactions such as sharing information, technical support, personal support and inspiration. This approach enabled the identification of informal leaders within the organization – individuals who, despite not holding formal leadership positions, exert significant influence over their peers. By recognizing these key players, the company could strategically position them to drive change.

Active ONA survey. Source: Cognitive Talent Solutions

Harnessing the Power of Informal Leaders

With the informal leaders identified, the next phase involved evaluating the performance of technical experts involved in the ERP system. These evaluations provided insights into who could best serve as super users of the ERP. These super users were then positioned as change adopters, responsible for promoting the ERP system and encouraging their colleagues to embrace the new technology.

Mitigating Organizational Silos to Enhance Adoption

During this process, a significant organizational silo was identified. This silo had been a major barrier to communication and collaboration, impeding ERP adoption. By addressing and mitigating this silo, the organization was able to foster a more collaborative environment, further accelerating the adoption of the ERP system. Breaking down this barrier was key to ensuring that the change adopters could effectively promote the ERP and support their colleagues.


ONA Network Visualization. Source: Cognitive Talent Solutions

Generating Financial Savings through Process Improvements

The informal leaders did not just champion the ERP system; they also identified critical opportunities for process improvements that translated into financial savings. By streamlining processes and eliminating inefficiencies, the organization realized substantial savings equivalent to the work of five full-time employees (FTEs). This was made possible through actionable information provided at both individual and group levels.

Results: A Testament to Effective Change Management

The results of this strategic approach were significant:

  • 40% Improvement in ERP Adoption: By leveraging informal leaders and providing targeted support, the organization saw a significant increase in the adoption rate of the ERP system.
  • 172% Increase in Change Agent Productivity: The performance assessment of 125 change adopters led to personnel changes and optimized workflows, resulting in a remarkable productivity boost.
  • Substantial Financial Savings: Process improvements driven by the insights of informal leaders led to savings equivalent to five full-time employees, underscoring the value of actionable information.

Conclusion: A Blueprint for Successful ERP Adoption

This case study illustrates the power of leveraging informal leaders and Organizational Network Analysis to drive technology adoption and process optimization. By identifying and empowering key influencers within the organization and mitigating organizational silos, the multi-industry corporation achieved significant improvements in ERP adoption, productivity, and financial savings. This approach serves as a blueprint for other organizations looking to navigate the complexities of technology adoption and drive sustainable business improvements.

For organizations aiming to enhance ERP adoption, the key takeaways are clear: identify informal leaders, evaluate the performance of key personnel, address organizational silos, and leverage the insights of these leaders to drive change. With these strategies, companies can achieve remarkable results and position themselves for long-term success.

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