In an era of hybrid work, understanding the dynamics of collaboration within an organization has become more crucial than ever. Grupo Travelex Confidence, a leading currency exchange specialist, recently embarked on an innovative project to map and analyze their organizational relationships using Organizational Network Analysis (ONA). This case study highlights how ONA can provide valuable insights to improve people management and organizational effectiveness.

Project Overview

The ONA project at Travelex Confidence focused on approximately 800 employees in Brazil, spanning both support and commercial areas. The company employed a dual approach, combining active and passive ONA methodologies:

  1. Active ONA: An online survey assessed employees’ perceptions of their interactions, using four key questions to determine network centrality and influence.
  2. Passive ONA: Integration with Office 365 analyzed metadata from Teams and Outlook, objectively measuring emails and meetings to provide insights on productivity and collaborative overload.
Active ONA survey. Source: Cognitive Talent Solutions

Key Findings and Outcomes

The ONA project yielded significant results:

  • Identification of 76 central employees and 77 peripheral employees within the organization
  • A notable shift in the leadership pipeline
  • Holistic analysis of internal interactions, combining human and social capital metrics for comprehensive talent management
  • Enhanced visibility into collaborative dynamics and competencies aligned with organizational goals and values
  • Improved organizational effectiveness through data integration to strengthen interactions and competencies
Network visualization. Source: Cognitive Talent Solutions

Testimonial

Paula Giannetti, Executive Director of HR & Communications at Grupo Travelex, emphasized the importance of this initiative stating: “This is a powerful tool that promotes an innovative vision for the management and recognition of internal talent, as it gives visibility to people who consistently contribute to results and a good organizational climate at all levels of the organization.”

Implications for HR and Leadership

This case study demonstrates the power of ONA in providing a data-driven approach to understanding and optimizing organizational dynamics. For HR professionals and leaders, the insights gained from such analysis can be invaluable:

  1. Talent identification: ONA helps pinpoint influential employees who may not be in formal leadership roles, allowing for more targeted development and succession planning.
  2. Collaboration optimization: By visualizing communication patterns, organizations can address bottlenecks, reduce silos, and foster cross-functional cooperation.
  3. Hybrid work enhancement: In a mixed work environment, ONA provides crucial data on how remote and in-office employees interact, enabling leaders to make informed decisions about work arrangements.
  4. Cultural alignment: Understanding informal networks helps ensure that organizational values and goals are effectively disseminated throughout the company.

Conclusion

Travelex Confidence’s implementation of ONA showcases how data-driven approaches can significantly enhance people management strategies. As organizations continue to navigate the complexities of modern work environments, tools like ONA will become increasingly valuable in fostering collaboration, identifying talent, and driving organizational success. By embracing such innovative methodologies, companies can gain a competitive edge in talent management and organizational development, ultimately leading to improved business outcomes and employee satisfaction.

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